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Dear Colleague,

I.M.T.M 2002, the Eighth International Mediterranean Tourism Market, will take place at the Israel Trade Fairs & Convention Center, Tel Aviv, February 11-13, 2002, under the auspices of the Israel Ministry of Tourism, El Al Israel Airlines, the Israel Hotel Association, the Association for Tourism Tel Aviv-Jaffa and the Israel Tourist and Travel Agent Association. As in the past, I.M.T.M is being organized by ORTRA, one of Israel's major congress and exhibition organizers, and by Israel Travel News Ltd., Israel's only major tourism publishing house.

Isn’t it about time that you too, learned what seasoned tourist have known for the past 20 years? Every year more than 30 percent of the Israeli population travels abroad, and per capita, it is one of the most sought-after markets in the world for those in the know!

For this reason in particular, with each passing year, more and more countries and tourism enterprises from abroad choose I.M.T.M as a worthwhile venue for showcasing their offerings and exposing their products to the Israeli traveling public - one of the most widely traveled in the entire world.

Alongside this growing interest, incoming tourism to Israel and the other countries of the Eastern Mediterranean region is still a primary focus for I.M.T.M.

What better way can there be to make the first decade of the new millennium work for you, than to take part in Israel’s annual tourism fair, take the pulse of what is happening in the country, meet with suppliers and get a head start on the market!

In order to ensure meaningful attendance from abroad, both El Al and the Israel Hotel Association have committed themselves to providing their services to recognized tour operators and/or travel agents at greatly reduced rates. Discount tickets on El Al flights for I.M.T.M (which can be reserved only at El Al offices and GSA's around the world) will be available to all agents, operators and exhibitors, subject to confirmed registration for the fair, and registered attendees will be granted substantial discounts in Tel Aviv area hotels.

Whether you sell Israel and the Eastern Mediterranean at the moment, or whether this region is still an unexplored destination for you, at I.M.T.M, agents and/or operators will be afforded the perfect opportunity to get a first-hand look at an exciting, dynamic country and its fast-developing tourism infrastructure: new hotels and international hotel chains; regional tourism associations; fascinating attractions and sites; programs offered by Israel's highly professional tour operators, ground handlers and incentive and conference organizers - all under one roof, to help members of the travel trade plan their Israel and Eastern Mediterranean programs while experiencing Israel “in the flesh.”

Exhibitors: Ministries of Tourism, government agencies and national tourism associations, cities, regional association, hotels, car rental companies, airlines, cruise lines, tour bus companies, limousine services, resort and holiday sites, trade magazines and all other suppliers from Israel and abroad are invited to participate and to showcase their products.

Hosted Buyers from Abroad: They will be invited by the organizers – in cooperation with El-Al and the overseas offices of the Ministry of Tourism’s IGTO`s – and will include foreign travel agents, tour operators and decision makers from around the world.

Buyers from Israel: All Israeli travel agents and tour operators are invited, as well as representatives of Israeli organizations and associations connected to one aspect or another of domestic tourism. Israeli tour operators involved in outgoing tourism will perform a dual role at the fair - serving as buyers Vis a Vis exhibitors from visiting countries, as well as suppliers to the local market.

The Israeli public will also be invited to attend, to learn about travel and tourism opportunities in Israel and abroad.

We hope you will join us in Israel for I.M.T.M 2002, which promises to be an exciting and rewarding event.

Sincerely yours,