International Seminar on:Tourism from Crisis to Recovery: Strategies and Management

February 24 - 25, 2004
- FINAL PROGRAM AND REGISTRATION FORM-

Program
Travel and Accommodation
General Information

This seminar, initiated and organized by the Israel Ministry of Tourism, is dedicated to discussing the various strategies of crisis management, with the participation of international and local leading experts in the tourism industry.
The seminar is open to all members of the industry.
All lectures and discussions will be conducted in English.
Admission is free –please register in advance

Program

Tuesday, February 24, 2004
	Morning Session Moderator: Mr. Roby Harley, Tourism Marketing Advisor
11:45-13:00	Roundtable Discussion on Crisis Management Experiences of the Following Heads of Tourism: H. E. Mr. Binyamin Elon, Minister, Israel Ministry of Tourism Mr. Francesco Frangialli, Secretary General of the World Tourism Organization H.E. Mr. Luis Correia da Silva, Secretary of State for Tourism, Ministry of the Economy, Portugal H.E. Mr. Dimitar Hadjinikolov, Deputy Minister of Economy, Republic of Bulgaria H.E. Mr. Abulfaz Karayev , Minister of Youth, Sport and Tourism, Azerbaijan H.E. Mr. Erkan Mumcu, Minister of Culture and Tourism, Turkey H.E. JUDr. Pavel Nĕmec, Minister of Regional Development, The Czech Republic H.E. Mr. Bela Pal, State Secretary of Tourism, Republic of Hungary Mr. Valeriy Tsybukh, Chairman, State Tourism Administration, Ukraine
13:00-14:30	Lunch break; Visiting IMTM
	Afternoon session: Crisis Management Strategies Moderator: Dr. Aliza Fleischer, The Hebrew University, Israel
14:30-15:10	Keynote address: Determinants of Crisis and Recovery: How to Provide a Safe Travel Destination by Creating Tourism Surety in Economically and Politically Challenging Times Dr. Peter Tarlow, CEO, Tourism and More, USA
15:10-15:30	Cross Comparative Analysis of Global Issues in Destination Marketing and Recovery Strategies Dr. David Beirman, Director, Israel Government Tourist Office, Australia
15:30-15:50	Recovering from SARS: The Case of Toronto Tourism Dr. Geoffrey Wall , Associate Dean, Faculty of Environmental Studies, University of Waterloo, Canada
15:50-16:10	The Role of Information Systems in the Management of Crisis Dr. Yoel Mansfeld, Director, Tourism Research Center, Haifa University, Israel
16:10-16:40	Coffee break
16:40-17:00	Crisis Communications: Lessons from the Airline Industry Ms. Emanuela Petracchi, Director, Crisis Communications, Kenyon International Emergency Services, Switzerland
17:00-17:40	Countries on the Shelf – Strategic Branding of Nations Mr. Tal Ronen, CEO GTG Group & Mr. Koby Huberman, V.P. Business Development, Nice Systems, Ltd., Israel

Wednesday, February 25, 2004
9:00-10:40	From Decline to Recovery: Case Studies in Crisis Management Moderator: Dr. Yoel Mansfeld, Director, Tourism Research Center Haifa University, Israel
	Hospitality Crisis Management Practices: The Case of Israel Prof. Arie Reichel, Dean, Eilat Campus, Ben Gurion University, Israel
	Croatia-From Decline to Recovery Prof. Darko Prebezac, Head of Tourism Department, Graduate School for Economics and Business, University of Zagreb, Croatia
	Coping with Continuous Crises: Case of Turkish Tourism Prof. Sukru Yarcan, Department of Tourism Administration, Bogazici University, Turkey
10:40-11:00	Coffee break
11:00-12:40	Crisis Management in Tourism Sectors Moderator: Prof. Arie Reichel, Dean, Eilat Campus, Ben Gurion University, Israel
	Airlines Mr. Amos Shapira, CEO, El-Al
	Operation of Tourism Companies in Time of Crisis Prof. Israel (Izzy) Borovich, President & CEO, Arkia Israeli Airlines, Israel
	Travel Agencies, Incoming Tour Operators Mr. Benny Sivan, General Manager, IGT Tours, Israel
	Tourist Attractions Mr. Yoni Shapira, Founder of “Mini Israel”, Israel
12:40-13:30	Closing Panel with the Participation of the Guest Speakers Moderator: Mr. Shmuel Zurel, Marketing Advisor, Israel Hotel Association

(Subject to changes)

Registration
Admission is free –please register in advance

Registration Form:

Travel and Accommodation

Visas:
Participants from most countries do not require entry visas, however, it is advisable to check with your nearest Israel Consulate regarding the current requirements.

Flights:
EL-AL Israel Airlines have been appointed "Official Carrier" of IMTM 2004. For information on El-Al's special fares and for reservations, please contact one of the airline's offices or apply to IMTM Secretariat for guidance.

Accommodation:
Participants are invited to take advantage of the special rates offered at the following selected hotels in Tel Aviv:

Prices are per night, including Israeli buffet breakfast and taxes:

Hotel	Category	Single Room	Double Room
City Hotel http://www.atlashotels.co.il/city/	Superior Tourist Class	$ 55	$ 60
Metropolitan Hotel http://www.hotelmetropolitan.co.il	First Class	$ 63	$ 74
Tal Hotel http://www.atlashotels.co.il/tal/	First Class	$ 65	$ 70
Basel Hotel http://www.atlashotels.co.il/basel/	First Class	$ 65	$ 70
Carlton Hotel http://www.carlton.co.il/	Superior	$ 130	$ 145
David Intercontinental http://tel-aviv.interconti.com/	Deluxe	$ 145	$ 165

Please send your reservation with credit card details to:
nora@ortra.co.il or Fax: 972-3-6384472

Shuttle Service:
A courtesy shuttle service will operate between Tel Aviv main hotels and the Tel Aviv Fairgrounds. A detailed schedule will follow.

General Information

Venue
All lectures and presentations will be given at Pavilion #1 of the Tel Aviv Exhibition Grounds. The hall is equipped with video/computer projector, slide and overhead projector, with a technician in attendance.

Language
The official language of the Conference is English.

Up-dates
Please visit the web-site of the Conference www.ortra.com/imtm2004, for up-dated information on the Conference and on IMTM.

Secretariat
IMTM Secretariat C/O ORTRA Ltd
1 Nirim St, P O Box 9352, Tel Aviv 61092 ISRAEL
Phone: 972-3-638-4444, Fax: 972-3-638-4455
E-mail: imtm@ortra.co.il web-site: www.ortra.com/imtm2004