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Revised dates:
February 7-9,
2001 Tel Aviv, Israel |
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Dear Colleague,
IMTM 2001, the seventh
International Mediterranean Tourism Market, will take place at the
Israel Trade Fairs & Exhibitions Center, Tel Aviv, February 7-9,
2001, under the auspices of the Israel Ministry of Tourism, El Al Israel
Airlines, the Israel Hotel Association and the Association for Tourism
Tel Aviv-Jaffa. As in the past, IMTM is being organized by ORTRA, one of
Israel's major congress and exhibition organizers, and by Israel Travel
News Ltd., Israel's only major tourism publishing house.
Isn’t it about time
that you too, learned what seasoned tourist have known for the past 20
years? Every year more than 30
percent of the Israeli population travels abroad, and per capita, it is
one of the most sought-after markets in the world for those in the know!
For this reason in
particular, with each passing year, more and more countries and tourism
enterprises from abroad choose IMTM as a worthwhile venue for showcasing
their offerings and exposing their products to the Israeli traveling
public - one of the most widely traveled in the entire world.
Alongside this growing
interest, incoming tourism to Israel and the other countries of the
Eastern Mediterranean region is still a primary focus for IMTM. 1999 was
a record year in Israel for incoming tourism and millennium tourism
activities in the Holy Land are just now beginning in earnest. During
this period, even conservative estimates point to a doubling of the
number of tourists who will visit Israel.
With the visit by His
Holiness Pope John-Paul II (and especially after peace agreements are
signed between Israel and its neighbors), an era of unprecedented
tourism development in the country, and perhaps in the region as well,
is drawing near. What better way can there be to make the first decade
of the new millennium work for you, than to take part in Israel’s
annual tourism fair, take the pulse of what is happening in the country,
meet with suppliers and get a head start on the market!
In order to ensure
meaningful attendance from abroad, both El Al and the Israel Hotel
Association have committed themselves to providing their services to
recognized tour operators and/or travel agents at greatly reduced rates.
Discount tickets on El Al flights for IMTM (which can be reserved only
at El Al offices and GSA's around the world) will be available to all
agents, operators and exhibitors, subject to confirmed registration for
the fair, and registered attendees will be granted substantial discounts
in Tel Aviv area hotels.
Whether you sell Israel
and the Eastern Med at the moment, or whether this region is still an
unexplored destination for you, at IMTM, agents and/or operators will be
afforded the perfect opportunity to get a first-hand look at an
exciting, dynamic country and its fast-developing tourism
infrastructure: new hotels and international hotel chains; regional
tourism associations; fascinating attractions and sites; programs
offered by Israel's highly professional tour operators, ground handlers
and incentive and conference organizers - all under one roof, to help
members of the travel trade plan their Israel and Eastern Mediterranean
programs while experiencing Israel “in the flesh.”
Participants
Exhibitors:
Ministries of Tourism, government agencies and national tourism
associations, cities, regional association, hotels, car rental
companies, airlines, cruise lines, tour bus companies, limousine
services and all other suppliers from Israel and abroad are invited to
participate and to showcase their products.
Hosted buyers from Abroad: They
will be invited by the organizers – in cooperation with El-Al and the
overseas offices of the Ministry of Tourism’s IGTO`s – and will
include foreign travel agents, tour operators and decision makers from
ethnic and other associations around the world.
Buyers from Israel:
All Israeli travel agents and tour operators are invited, as well as
representatives of Israeli organizations and associations connected to
one aspect or another of domestic tourism. Israeli tour operators
involved in outgoing tourism will perform a dual role at the fair -
serving as buyers Vis a Vis exhibitors from visiting countries, as well
as suppliers to the local market.
The Israeli public will
also be invited to attend, to learn about travel and tourism
opportunities in Israel and abroad.
We hope you will join us
in Israel for IMTM 2001, which promises to be an exciting and rewarding
event.
Sincerely yours,
Lior Gelfand,
Managing Director,
Ortra Ltd. |
Eyal Shmueli,
Publisher & Editor-in-Chief,
Israel Travel News Ltd. |
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